Public Relations Committee Meeting 20181001

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Public Relations 

Meeting Minutes for 2018.10.01

Members in Attendance:

  1. Paul Wilson
  2. Astrud Aguirre
  3. Stephanie Webb
  4. Dianna Rhodes
  5. Cairenn Day
  6. MJ Mathias
  7. Adam Oas
  8. Jacob Gorman
  9. john a. gorman

Topics:

1. Open House:  Saturday!!

  • Need a dedicated greeter.  Cairenn has volunteered to help here.
  • Set up table for lobby
  • Need to have paper liability waivers for overflow.
  • Need wrist bracelets to indicate non-members.  (Ordered)
  • Clicker to help count guests (ordered)
  • Recruit volunteers to assist

Next big push is the Expansion Opening

2. Tours:

Tour book in development to assist tour guides and guests.  

Need to recruit more guides. Small groups work best.

3. 10x10:  

50 entries submitted as of 10.01!!!

Walker Display system is working well, except for some snaps popping.  This is do the the warp of the wall. Need to adjust screws to offset this.

Other hanging system not working well.  Paul Wilson has volunteered to implement a direct cleat system.  This will be installed Thursday

4. Digital Media Library:

Invest $250 in ShutterStock account a month for 2 months.  This library will provide rich visuals for advertising. Assets can be used by other Committees, such as Digital Media and Print Making and instructors.  Visuals include black and white as well vector images.

  • Vote to approve Spending.  All in favor.

5. Marketing:

Invest in a Marketing Specialist. Objective: Provide a unified voice and image for the MakerSpace. Carry that image to the outside community as well as the internal. First item would be a Creative Brief.

“A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and approved by the creative team of designers, writers, and project managers.”  https://en.wikipedia.org/wiki/Creative_brief

Cost $75 into 40 hour buckets. This is a greatly reduced rate for us vs market rates.

Examples of Steve’s work were not available.  

  • This topic will be discussed next meeting after Open House.

6. Fellowship Fund:

Currently, no one except the Board of Directors oversees the management of this fund.

Recommendation to have PR gather information on exemplary volunteers.   These volunteers are to be praised, rewarded, and held up as examples for all of us.  Nate Kirkland was an example mentioned.

Having PR do this will:

  1. Help build in the internal community
  2. Off-load work from the very full plate of the Board of Directors.  The Board is still required to approve recommendations.

Help the board manage the Fellowship funds

  • The fellowship funds are incorrect. I have messaged finance@ several times without response
  • After querying Nicole F and Mark R today, Nicole provided information regarding the $1,700+ raised at the picnic in Donations.  
  • These funds are not MakerSpace funds.  
  • I spoke with the bookkeeper.  She is working to break these out from the MakerSpace monies.  Tracing the money from Square is the next step
  • With these monies, the Fellowship fund will have over $2,100 as of Oct 1.

7. Social Media:

discussion on use and effectiveness.  This is still developing.

Mostly FB so far.  Instagram will be tied in.  Use a broadcast tool like Hootsuite or Buffer to spread to Pinterest, Twitter.  Have a call for Calendar to tie to Meetup again.

Great success from organic growth (members sharing and inviting their friends)

Daily posts bring in the most traffic and "Engagements" (Thank you Josh, VC of Social Media!)

  • Need to use Next Door

8. Business Cards:

Great way to promote the Space and our volunteers.  IF you want one, help in an role and we will get a set with a matching title.  Just as you help build us, we want to return the favor and build you up too.

Staples, VistaPrint, and JRyan Artist are 3 affordable  sources.

9. Data: Entrance/Exit interviews for members:

Mary Mathais, experienced in Business Intelligence, is helping prepare this for us.  Key to the success of this will quantifiable data.

We will also look at Retention rate.  The “Stick” rate is tied to Onboarding.  This is a topic to discuss with all the Chairs.

10. MakerSpace SWAG:

Jayson is bringing back the kiosk.

We will start filling the shelves.  Main purpose of SWAG is increasing our brand awareness.  Having members proudly wearing a DSM shirt about town, or using a DMS coffee cup at the office, introduces the MakerSpace to people.  It helps get the conversations started.

Greater use of DMS shirts at the Space helps build unity - a team mentality.

11. Maker Pin SWAG:

Paul Wilson has been designing both embroidered patches and enameled pins. He is developing the Pins for a class. We authorized him to order less than $200 worth of pins. These will be great, novel items for the current gift shop and for members to boast about the Space.

Next Meeting - Oct 14th 4pm

https://calendar.dallasmakerspace.org/events/view/8012

Topics: Hiring Marketing Expert Events Social Media Tour Guides

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